The new 'Offer' feature for facebook pages is set to be a welcome marketing tool for business and their clients.
Today we'll cover how to list an 'Offer', how to get the 'Offer' feature on our page if you don't already have it and also some tips on creating an effective 'Offer'.
How do I list an Offer?Listing an offer is easy and can be done in a matter of clicks.
Add your terms and conditions, e.g. 1 per person, not available on Wednesdays, must email to receive code etc. Adjust the expiry date of the offer.
Add an image, remembering that your image will be 50% of your selling point.
Preview and post if it is finished. Don't forget to check spelling and grammar before you post.
How do I get it?
Facebook has said the 'Offer' feature is still in beta and that they are rolling it out to Local Business pages before going for a full roll out on all pages, so if you don't have the offer feature yet this is why. If you don't have the offer feature, and wold like to post offers you can also contact them to get the feature enabled on your page.
How do I create an effective Offer?
Your offer should grab your customer and entice them to make a claim. Facebook recommends an offer that is at least 20% off your normal price or a price that your customer can already 'see' like a buy 1 get 1 free.Remember to take into consideration your product costing and how much of your profit you are willing to loose out. You don't want to offer a discount so high that you are only attracting a single purchase customer and you definitely don't want to sell yourself so short that you can't keep up with demand.
A major part of your offer is going to be your image and heading. Both need to grab your customers attention. Consider a combo of either an image of your product to help describe what your selling and a heading that will grab them with an awesome discount or an image to grab them with an awesome discount (Sale, 30% off, buy 1 get 1 free) and a heading to describe what they will be getting.
Some examples of great headings:
Buy 1 Dog Collar in May and get a free lead!
All Custom Paintings Framed and Mounted FREE!
25% off Kids Hats, when you purchase a matching outfit.
Buy a Natural Body care kit and receive 50% off your next refill.
Next, you need to get down to the nitty gritty. The number of offers you'll have, expiry date and your terms and conditions.
Your budget, turnaround time and 'exclusivity' should come into play here. Is your offer so good you only want to give away a few? Or will you have a free for all but for a limited time only?
Your terms are very important also. Be clear and think of all aspects when creating these.
Do you want to offer more than one per person? Are you limited to local or worldwide customers? Do you have other promotions running that this offer may clash with? If so be specific. Add "Not available with any other offer" or "Not available on Cheap Tuesday".
If you run a bricks and mortar shop you may also want to ensure you have sufficient staff on board to cope, so limiting the offer to days you have extra staff available would work in your favour.
If you run an online store, you would need to add a call to action so your customer can redeem their claim such as "Email us to receive your discount code." Or "Add your free handbag to your cart and it will discount immediately".
If your website shopping cart allows codes and discounts, you'd also want to set this up prior to listing your offer.
Promoting your Offer.The idea of Facebook Offers is to create a viral marketing experience on customer news feeds but this often doesn't come without legwork on your part.
Promote your offer on your own page to remind customers that it is available. Let them know they have 2 days, 1 day, 1 hour available to claim and redeem.
Post the offer on your blog, website and newsletters. If your customers are asking about that particular products that is being discounted - let them know! They'll thank you for the savings.
Finally, don't fall into the Scoopon/Living Social business trap of making an offer so good that you run out of stock, out of staff and out of business. A good offer creates a great reputation for your business, but a poorly planned offer will ruin it.